Blair Martin—1st Place at Spelman College's Research Day (Undergraduate research project: 6 Points)

During the Spring 2025 Semester I had the privilege of preparing for and presenting at Spelman College's Annual Research Day, where I was fortunate enough to be honored with the first place award by the English Department. The key arguments in my research project, “Ink and Identity,” centered on the dynamic relationship between culture workers and Essence Magazine, particularly in the context of evolving social media landscapes. I explored how Essence is navigating the tension between upholding traditional journalistic standards and meeting the demands of a digital, audience-driven era. 

Academically, it deepened my research skills, particularly in critical media analysis and qualitative inquiry. Personally, it affirmed my passion for studying Black media and storytelling. I also learned that I thrive when working independently on topics I care about, but that mentorship, like the invaluable guidance I received from Dr. Patricia Ventura, is crucial to refining and elevating my work. 

This project deeply challenged my assumptions about legacy media; I had previously viewed magazines like Essence as static institutions, but my research revealed their adaptability and the nuanced strategies they employ to remain relevant without compromising core values. It expanded my thinking about the intersection of media, identity, and cultural influence in a rapidly shifting digital space. 

Participating in this research project has reaffirmed my interest in the business side of the media industry, particularly how cultural institutions like Essence Magazine navigate audience engagement, branding, and content strategy.This experience also made me more critical and intentional as a media consumer. I now take the time to consider not just the content itself, but the labor, strategy, and cultural negotiation that goes into producing it.